Arsenal’s summer transfer window has been defined by decisive moves, and the arrival of Noni Madueke is another example of Andrea Berta’s influence behind the scenes. While the winger’s switch from Chelsea may have surprised many, the deal itself was made possible thanks to Berta’s close working relationship with Ali Barat, the intermediary who brokered the agreement between the two clubs.
Berta’s network proves invaluable
Since arriving at the Emirates earlier this year, Berta has leaned heavily on his vast network of agents and intermediaries across Europe. In this case, his strong ties with Barat, a trusted figure in the market, helped smooth negotiations and remove obstacles that might have otherwise delayed or derailed Arsenal’s pursuit of Madueke.
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For Arsenal, that meant being able to move swiftly when the opportunity presented itself. Madueke had long been admired by Mikel Arteta, who wanted to work with the former PSV star even before his move to Chelsea. Once the chance arose, Berta’s connections ensured that talks did not drag on unnecessarily.
Why Madueke fits Arsenal’s plan
The 23-year-old England winger arrives in North London with plenty to prove. While his Chelsea spell was inconsistent, Arteta sees untapped potential in a player capable of operating on both flanks and offering a direct, pace-driven threat in one-v-one situations. Importantly, Madueke’s versatility means he could be used on the left especially with Martinelli struggling or as cover for Bukayo Saka on the right.
By leveraging his relationship with Ali Barat, Berta ensured Arsenal were able to strengthen their squad at a key moment in the window, while also reinforcing the view that his arrival at the club is already paying dividends in the market. The Madueke deal might just prove to be one of the smartest moves Arsenal make this summer.
