Noni Madueke has officially signed for Arsenal, and his first moments at the club were nothing short of emotional. The new No. 20 was pictured alongside manager Mikel Arteta and sporting director Andrea Berta watching a video compilation of some of Arsenal’s most iconic moments at the Sobha Realty Training Centre.
The short film, played as part of his welcome to the club, featured legendary goals, historic title wins, and some of the most unforgettable scenes in Arsenal’s modern history. It was a clear message: this isn’t just a transfer this is a moment to connect with the legacy of the badge he’s now wearing.
🎥 Noni Madueke alongside Mikel Arteta and Andrea Berta, watching a video involving Arsenal’s most iconic moments, after signing for the club at Sobha Realty Training Centre. ❤️🎞️ pic.twitter.com/SqLaP2ohWe
— DailyAFC (@DailyAFC) July 19, 2025
Arteta making players feel part of something bigger
(image credit: Arsenal)
Arteta has always spoken about culture, belonging, and emotional buy-in. For him, signings aren’t just about technical quality they’re about players understanding what it means to represent Arsenal. Watching that video side-by-side with Madueke and Berta was a deliberate step in integrating the former Chelsea winger into the values and identity of the club.
Madueke, still just 22, has joined with a point to prove. Despite flashes of brilliance at Stamford Bridge, he never truly found consistency. At Arsenal, the environment is clearly different from day one. Arteta’s attention to detail and emotional intelligence are already being used to get the best out of his new recruit.
A new chapter begins
Watching iconic moments from Bergkamp at Newcastle to Wilshere’s goal vs Norwich, or Saka’s Emirates rocket against United reminds every player who walks through the door that they’re now part of a club built on unforgettable football. For Madueke, this is his chance to write his own chapter.
He’s not just here to back up Bukayo Saka. He’s here to make history of his own. And judging by that first video session and those words by Arteta, the manager believes he can.
